Digital Measurement SEI Ad Exposure: Difference between revisions
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Revision as of 12:17, 16 July 2025
This document outlines the required specification for facilitating Nielsen ONE advertising measurement, Digital Ad Ratings (DAR) measurement, Nielsen Media Impact (NMI), Add Effectiveness (MTA, Lift, etc.), and Activation products leveraging the Single Endpoint integration (SEI). Integration specifications for other Nielsen products (DCR, DTVR, etc.) via SEI are available separately.