User talk:DarsanaDinesh
From Engineering Client Portal
Digital Measurement SEI Ad Exposure
This document outlines the required specification for facilitating Nielsen ONE advertising measurement, Digital Ad Ratings (DAR) measurement, Nielsen Media Impact (NMI), Add Effectiveness (MTA, Lift, etc.), and Activation products leveraging the Single Endpoint integration (SEI). Integration specifications for other Nielsen products (DCR, DTVR, etc.) via SEI are available separately.