Digital Measurement SEI Ad Exposure: Difference between revisions
From Engineering Client Portal
(Created page with "This document outlines the required specification for facilitating Nielsen ONE advertising measurement, Digital Ad Ratings (DAR) measurement, Nielsen Media Impact (NMI), Add Effectiveness (MTA, Lift, etc.), and Activation products leveraging the Single Endpoint integration (SEI). Integration specifications for other Nielsen products (DCR, DTVR, etc.) via SEI are available separately.") |
m (DarsanaDinesh moved page Digital Measurement SEI Ad Exposure to Engineering Client Portal:Digital Measurement SEI Ad Exposure) |
Revision as of 12:16, 16 July 2025
This document outlines the required specification for facilitating Nielsen ONE advertising measurement, Digital Ad Ratings (DAR) measurement, Nielsen Media Impact (NMI), Add Effectiveness (MTA, Lift, etc.), and Activation products leveraging the Single Endpoint integration (SEI). Integration specifications for other Nielsen products (DCR, DTVR, etc.) via SEI are available separately.